Valeo Foods UK has launched Poppeggs, a new seasonal chocolate product under its Poppets brand, arriving in stores for Easter.
Developed as a modern addition to Valeo’s seasonal confectionery range, Poppeggs have been created to bring a fresh, accessible option to the solid chocolate egg category. The product offers a simple proposition: smooth, solid milk chocolate wrapped in a crisp sugar shell, presented in a bright, bite-sized and shareable format.
Poppeggs were designed to meet growing shopper demand for affordable, smaller-format seasonal treats, suitable for multiple occasions including snacking, sharing and gifting. The product’s straightforward format and familiar taste profile make it an easy, low-risk addition to the Easter aisle.
Poppeggs sit firmly within the mainstream Easter chocolate price bracket, offering strong value compared with similar solid chocolate products. The format supports impulse purchase as well as family sharing, helping retailers maximise basket spend across the seasonal period.