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Unitas Wholesale Launches three new indy guides

Unitas Wholesale Launches three new indy guides
Matt Nuttall
Andy Marino
By Andy MarinoNov 04, 2021
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Working with its supplier partners, Unitas Wholesale has developed a suite of 19 Focus On mini category guides to help independent retailers develop specific categories in their store.

FOCUS ON CHRISTMAS COFNECTIONERY AND BISCUITS

Independent retailers can now benefit from even more in-depth category guidance through the Focus On by Plan for Profit series, with new guidance on the confectionery multipacks category and the opportunities that the Big Night In occasion, and Christmas confectionery & biscuits category presents.

Plan for Profit category controller Tracey Redfearn highlights how the newly launched editions of Focus On can help independent retailers:

FOCUS ON CONFECTIONERY MULTIPACKS

“Confectionery multipacks have grown by 24 per cent in the last five years, in-home eating occasions have risen by 60 per cent due to the Covid restrictions, and consumers are expected to spend even more on Christmas related confectionery & biscuits in 2021," she says.

"Each of the three new editions give context to the opportunities that these areas of focus present to independent convenience retailers, while providing key advice on the best sellers, core range and merchandising to help them maximise sales and grow their categories in store.”

The Focus On series of category guides is available to view and download at www.planforprofit.co.uk. Digital versions are available to view and download via the Plan for Profit website and app, search "Plan for Profit" to download the app from your preferred app store.

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