Unitas, the UK’s largest wholesale buying group, has reported outstanding results from a One Week Special with Carlsberg Britvic, which demonstrates the strength of what can be achieved when members come together behind a single activity.
Originally launched in March 2026, the Unitas One Week Special initiative was designed to deliver high-impact, short-term flash sales across Unitas’ member wholesale network, driving rapid sales volume for suppliers and immediate depot footfall for independent retailers.
The One Week Special delivered a staggering 312% uplift in sales versus the previous six weeks, with beer the star performer with a 367% uplift, while soft drinks delivered an equally impressive 309% uplift. Every featured soft drinks brand achieved growth of more than 200%, led by Pepsi with a 327% uplift and Lipton Ice Tea with 307%.
At SKU level, the standout performer was Poretti 10 x 440ml delivering an exceptional 2,162% uplift from a low base, supported by significant growth from Tango and Carlsberg multipacks. Pepsi Max was the key volume driver of the campaign, with four of the five highest volume uplift SKUs coming from the Pepsi Max Range, demonstrating that the activity delivered not only exceptional percentage growth but also meaningful incremental sales volume.
Ashleigh Cheetham, Unitas Head of Trading (Retail), commented on the results: “These results are a brilliant example of what collaboration between Unitas and our supplier partners can achieve. Carlsberg Britvic backed this activity fully, and our members responded in kind – the growth across both beer and soft drinks shows just how much value is unlocked when the membership takes action together.
“We’ve already had a fantastic response from both suppliers and members to future one-week offers, which is incredibly encouraging. We’ll continue working closely with our supplier partners and marketing to deliver more opportunities like these which drive growth, value and success for everyone involved”.
Unitas will continue to work closely with supplier partners to deliver further One Week Specials throughout the year, giving members ongoing opportunities to drive sales and strengthen their offering to retailers.