Brits are expected to shell more than £300 million on Easter eggs this year with shoppers paying an average of £7.69 per egg, states a latest research.
According to research from Aldi, shoppers in the UK are expected to spend an estimated £382m on Easter eggs this year.
The study also finds that Easter chocolate holds a special appeal for Brits. More than half (52%) say Easter eggs taste better than regular chocolate bars, while 50% love the thin, satisfying crack of the shell and 43% say it takes them back to their childhood.
More than half (52%) of parents admit to eating Easter eggs intended for their children before the big day, typically giving in around 10 days before Easter Sunday. One in five (21%) can’t wait that long, cracking eggs open two to three weeks early.
Almost half (45%) have even bought a ‘back‑up’ egg because they didn’t trust themselves not to eat the first ones.
The figures showed that Brits usually eat their first Easter eggs as early as 10:32am, with 13 per cent cracking into theirs earlier.
Despite the chocolate chaos, Easter traditions remain strong, with 46% of Brits saying Easter egg hunts are their favourite festive activity.
This research comes as Aldi recently ramped up its Easter selection with a new budget-friendly confectionery range starting from just 99p.The discounter also expanded its range of hot cross buns as it introduced variety for shoppers during Easter.