Highlights
- UFIT is breaking into the breakfast aisle this summer with the launch of its first-ever protein cereal range
- Range includes cereal hoops, granolas and porridge pots in chocolate, toasted oats with honey, and caramelised biscuit flavours
- RRPs at £3.99 for boxed cereals and just £1.50 for porridge pots
Ready-to-drink protein brand UFIT is breaking into the breakfast aisle this summer with the launch of its first-ever protein cereal range, rolling out across convenience stores soon. The new line-up brings UFIT’s protein proposition to the mainstream cereal category for the very first time.
Packed with 15g of protein per serving, the new range includes cereal hoops, granolas and porridge pots in delicious flavours: chocolate, toasted oats with honey, and caramelised biscuit – ensuring there’s something for everyone to enjoy.
With RRPs at £3.99 for boxed cereals and £1.50 for porridge pots – plus promotional offers from just £1 – the new range delivers great value for shoppers looking for everyday high-protein options, without sacrificing on taste.
As consumer appetite for protein continues to soar, UFIT is perfectly placed to meet this demand. Holding a 30 per cent share of the ready-to-drink protein category, UFIT has helped take protein from niche to mainstream. Its expansion into cereal gives shoppers even more ways to easily add protein into daily routines – while helping retailers tap into the fast-growing protein cereal market.
“Our consumers trust us for taste and protein delivery, and our high brand loyalty shows how much they value what we offer. Launching into cereals was the next natural step – giving everyone an easy, tasty way to enjoy more protein at breakfast,” Angie Turner, Head of Marketing at Lacka Foods.
“Breakfast habits are changing – people want options that fit around real life, whether they’re sitting at the kitchen table or grabbing something on the go. With this launch, we’re staying true to our inclusive approach, making it easier than ever for people to pack more protein into their day without compromising on flavour or breaking the bank!”