Weetabix has unveiled updated packaging across its core range, spotlighting key nutrients that power everyday wellbeing in vitamin D, fibre and iron to address key consumer concerns around nutritional deficiency.
The new health-led callouts will feature across more than 677 million Weetabix packs and follows a growing concern around low levels of vitamin D in the population, with one in five adults and one in four children estimated to have insufficient levels. Including half of the recommended daily intake provided in just two biscuits, Weetabix offers an easy way to help support muscle and bone health when sunlight is in short supply.
The updated packaging will prominently highlight key health benefits across Weetabix Original, Protein, Chocolate, Banana, Organic and Oatibix, and the new pack designs will be available across grocery retailers from March.
“We want to encourage families and individuals to consume a healthy, balanced diet with plenty of the essential nutrients required to support healthy bones, muscles and bolster immunity,” said Head of Brand Lorraine Rothwell.