Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Twitter begins testing 'Shops' feature to grow ecommerce

Twitter begins testing 'Shops' feature to grow ecommerce
Bethany Clarke/Getty Images/File Photo)
Getty Images
Kiran Paul
By Kiran PaulMar 10, 2022
Kiran Paul
See Full Bio

Twitter will experiment with allowing companies to showcase up to 50 products for sale on their profiles, the company said on Wednesday.

Facebook and Instagram, which are owned by Meta Platforms, have been leaders in social commerce, enabling merchants to set up virtual shops and sell products.

The beta test for Twitter Shops will be available for select business in the US and will be visible to people using the Twitter iPhone app, the company said.

US wireless carrier Verizon, one of the test partners, featured iPhone cases and wireless chargers in its Twitter shop on Wednesday.

After viewing the product on Twitter, users are redirected to the merchant's website for checkout.

The experiment expands on a previous feature Twitter began testing last year allowing brands to showcase up to five products at the top of their Twitter profiles.

The San Francisco-based company is also experimenting with live-streamed shopping, which lets people purchase clothing, accessories and other items while watching live videos from the brand about the products.

ecommercesocial commercetwitter

Related News

David Bennett and Aidan Boyle
Featured

60 years strong: Ballycastle retailer celebrates milestone anniversary

More for you

Blurred image of cashier with long line of people at check-out counter of supermarket
Photo: iStock

NBCC urges retailers to access free crime prevention resources to protect shopworkers during festive season

The police-led National Business Crime Centre (NBCC) is urging retailers to make full use of the crime prevention and training resource available for free via their website to help support shop workers during the busy festive season.

With the most recent crime survey from the BRC showing incidents of abuse and violence towards shopworkers have risen to 1,300 a day, the lead up to Christmas can be extremely challenging for those working in retail.

Keep ReadingShow less
Happy new year? Food bills increased by 40% since 2020 - IGD

Happy new year? Food bills increased by 40% since 2020 - IGD

UK food businesses are expected to face significant financial challenges in 2025, grappling with multiple cost pressures. The cost of food items is predicted to rise by up to 4.9 per cent next year, according to the Institute of Grocery Distribution (IGD).

IGD’s latest Viewpoint Special Report, “Hungry For Growth”, highlights food inflation as one of the most significant challenges for UK households. However, it also places the increase in food prices within a wider context of overall industry pressures.

Keep ReadingShow less
Post Office scandal: Police investigating 'dozens' of suspects; trial awaited until 2027

Post Office scandal: Police investigating 'dozens' of suspects; trial awaited until 2027

Police investigating crimes linked to the Post Office Horizon IT scandal are looking at "dozens" of potential suspects, but don't expect trials to begin until 2027. The police will also await the publication of Sir Wyn Williams’ public inquiry into the Post Office Horizon IT scandal before moving forward to charging, stated recent reports.

The investigation, which the police describe as unprecedented in size and scale, is in the first instance examining potential offences of perjury and perverting the course of justice by those involved in making “key decisions” on Post Office investigations and supporting prosecutions of branch owner-operators.

Keep ReadingShow less
Welsh beverage brand Tŷ Nant acquires Fonthill and Decantae from Primo Water

Welsh beverage brand Tŷ Nant acquires Fonthill and Decantae from Primo Water

Tŷ Nant, a symbol of Welsh luxury and premium hydration, has announced the strategic acquisition of Fonthill Water and Decantae Mineral Water from the US-based Primo Water Corporation.

Tŷ Nant said the acquisition will elevate its status as one of the UK's leading premium water brands, following closely on the heels of acquiring the premium Welsh water and mixer brand, Llanllyr Source in late 2023.

Keep ReadingShow less
Bira welcomes action on compliance for vaping, electrical goods
Photo: iStock

Bira welcomes action on compliance for vaping, electrical goods

Bira (the), which represents 6,000 independent retailers across the UK, says the extension of waste electrical and electronic equipment (WEEE) regulations will finally create a level playing field between high street and online sellers.

"Electrical equipment like vapes are being sold in the UK by producers who are failing to pay their fair share when recycling and reusing of dealing with old or broken items," announced circular economy minister Mary Creagh on December 10. "Today, we're ending this: creating a level playing field for all producers of electronics, to ensure fairness and fund the cost of the treatment of waste electricals.

Keep ReadingShow less