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Twinings introduces string and tag format to Green Tea, Infusions

Twinings

Twinings is updating its Green Tea and Infusions range with string and tag teabags and more compact packaging.

Image: Twinings UK and Ireland
Andy Marino
By Andy MarinoSep 03, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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  • Twinings is enhancing the experience of their Green Tea and Infusions range, rolling out string and tag teabags with production already underway in the UK ahead of a September shelf launch
  • The updated packaging is designed to deliver an enhanced consumer experience, with a more premium feel and ease of use
  • The refresh follows consumer research and in-home testing, informing changes to the packaging format

Twinings is rolling out a premium packaging refresh across its Green Tea and Infusions range, introducing individual string and tag teabags alongside more compact, easy-to-use packs designed to make drinking a cup of tea even more enjoyable.

Developed following consumer research and in-home testing, which highlighted the new packaging's ease of use and premium feel, the update forms part of Twinings’ ongoing packaging innovation programme and will begin appearing on UK shelves from September 2026.

The blends, weight and number of teabags all remain unchanged, with the new packaging and tea bag designed to deliver the same great taste and quality in a format that enhances the everyday tea experience.

"We know enjoying a cup of tea is about more than what's in the cup – it's about the whole experience,” said Gill Close, Marketing Director for Twinings UK and Ireland.

“That's why this update has been developed with the full consumer experience in mind. Our more convenient, premium string and tag teabags make it even easier to enjoy a moment with Twinings, bringing a simple sense of ritual to every cup, while protecting the same blends, quality and taste people know and love.”

The rollout builds on a series of recent packaging innovations across the Twinings portfolio, including the introduction of Accessible QR (AQR) codes, as Twinings continues to evolve its packaging to enhance convenience, accessibility and the overall consumer experience.

twiningsinfusionsgreen tearefreshgill close

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