Tropicana is bringing extra sparkle to the nation’s breakfast tables this Christmas with the launch of its limited-edition festive packs, from pre-Christmas breakfasts right through to New Year’s brunch.
Available across the UK, the new festive designs will feature on Tropicana’s 900ml and 1.5L cartons: Smooth Orange, Original Orange with Juicy Bits, Tropical Fruits, Orange & Mango, Orchard Apple and the wonderfully indulgent Extra Pulpy Orange with More Juicy Bits.
The festive celebration continues across 500ml cartons of Smooth Orange and Original Orange with Bits, as well as 250ml single-serve bottles of Smooth Orange and Orchard Apple.
“Consumers love the novelty of seasonal products and research by Journal of Open Innovation shows that 56 per cent buy limited-edition products at least four times per year,” said Caroline Wilding, Marketing Director, Tropicana Brands Group.
“Additionally, Research from Bank of England also shows that 29 per cent of consumers spend more during the festive period versus a typical month, so what better than to provide shoppers with an incentive to trade up within the juice category by bringing some festive cheer to our packaging.”
The festive packs are available now until the end of the year.