As the temperatures rise, Tropicana is treating consumers and retailers to a summer packed full of prizes.
In its first ever on-pack promotion across its single serve range, Tropicana’s Peel a Deal competition not only offers consumers the chance to buy, scan and win instant prizes, but the UK’s most trusted fruit juice brand* is also rewarding retailers with their own prize pot.
Available now until 31 August 20245, shoppers can be in with a chance to win top prizes such as flights, hotel stays, tech gadgets and more, simply by purchasing any Tropicana, Naked and Copella single serve packs. Tropicana Sparkling and single-serve pricemarked packs are also included in the promotion.
And that’s not all as Tropicana is also offering prizes to convenience retailers too.
“We wanted to recreate the success of the Peel a Deal shopper campaign, but with a firm focus on rewarding retailers,” said George Tuck, Head of Impulse – Wholesale, Tropicana.
“Retailers are the beating heart of the communities they serve, and we’re delighted to give something back to them this summer.”
Retailers have the chance to win a share of the £5,000 prize pot by buying any Tropicana, Naked or Copella single-serve packs until 10 August 2025.
They then need to download or log into the Shopt app, which is free to use and already has more than 19,000 active and highly engaged retailer users and upload their invoice.
Retailers can enter each time they stock up on Tropicana, Naked or Copella single serve packs until 10 August. Every week, winners will be chosen to receive £100s worth of voichers to spend over the summer.
“We carried out a survey with retailers to find out what they would value most from a competition,” continued Tuck. “We then used this feedback to create the competition, using the platform that was proved to be most effective.”
Peel a Deal is now live in wholesale depots, supported by unmissable in-depot and in-store POS plus Tropicana field teams.