World Food brand Tropical Sun has expanded its snacking portfolio with the launch of a new 300g tub of Purple Sweet Potato Chips, as demand grows for globally inspired and visually distinctive products. The NPD that taps into the ongoing popularity of purple food formats with ube-based products (pronounced ooh-beh) – including viral ube lattes – gaining traction across social media and influencing consumer purchasing behaviour. Made from naturally purple-fleshed sweet potatoes, the crisps offer a lightly sweet flavour profile and aim to deliver strong shelf standout within the premium snacking segment.
Tropical Sun Purple Sweet Potato Chips are rolling out via UK wholesalers now, including Wanis International Foods, which exclusively distributes Tropical Sun products with a recommended retail price of £3.99.
“Shoppers are increasingly looking for something new and different within snacking, particularly products that combine strong visual appeal with authentic global flavours," said Vas Sideras, Head of Retail & Online Channels at Wanis. "Purple sweet potato is a great example of this – it’s already gaining momentum through trends like ube, and we expect this product to perform well across both wholesale and retail channels.”
The launch forms part of Tropical Sun’s wider strategy to drive growth through innovation in World Foods, as the brand continues to strengthen its position across both traditional and mainstream retail environments