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Trivento partners Weber for electric BBQ summer promo

Trivento Launches

The partnership combines Trivento wines with Weber electric BBQs in a seasonal campaign designed to engage shoppers.

Image: Vina Concha y Toro
Andy Marino
By Andy MarinoJul 01, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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  • 75 Weber Lumin Electric BBQs, plus 7,500 money-off coupons to be won
  • Prize draws weekly from 1 July 2026
  • Promotion supported by Netflix, Prime, Disney+ and YouTube campaign

Argentinean wine brand Trivento is launching a partnership with barbecue specialists Weber, with a weekly prize draw running from 1 July to 20 September. Shoppers who buy bottles from the Trivento range can scan a code to enter a draw to win one of 75 Weber Lumin Compact Electric BBQs, worth £479 each.

There will also be 7,500 money-off coupons to be won instantly, worth £2.50 off the next purchase. The promotion will be supported by advertising on Netflix, Prime and Disney+ and across YouTube during the peak summer season, as well as via social media.

“We were looking for the perfect partner for our well-known and loved range of wines, and who better than Weber, makers of the finest barbecues,” said Preety Johl, Senior Marketing Manager. “Trivento’s range of Malbecs, whether red, rosé or even white, are famous for pairing brilliantly with summer outdoor occasions, so this is the fantastic tie-up. We look forward to helping to make lots of barbecues happen this summer.”

Full details, FAQs and entry are all via triventobbq.com

triventobbqwebercytpreety johlwinepromotionconcha y toro

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