Skip to content
Search
AI Powered
Latest Stories

Trivento launches new wine Reserve Shiraz

Concha y Toro UK has announced the launch of a new wine from its leading Argentinian brand Trivento, Reserve Shiraz.

The brand said the new drink will complement its popular Reserve Malbec and Private Reserve Malbec, which have delivered impressive sales in recent times.


The new launch, which follows the launch of a Malbec Rosé in June, aims to build on the unprecedented growth for the brand, with value sales increasing above 52 per cent in the most recent 52-week period, according to Neilsen data. Trivento enjoys significant (>30%) growth in both grocery multiples and impulse channels.

The Shiraz grape is, along with Merlot, the only red grape variety still outselling Malbec in this market.

Winemaker Maximiliano Ortiz said: “Argentina's Shiraz has grown and expanded remarkably the past decade. It adapts very well to the higher sunshine and cooler regions of Mendoza, such as the Uco Valley.

“Trivento Reserve Shiraz shows beautiful crimson colour, full body, floral aromas, ripe black fruits and spicy notes of smoke and vanilla.”

Trivento has recently unveiled a new series adverts across Discovery, Quest, DMAX, and dplay which will run until the end of this year, as part of its partnership with Discovery channels.

Trivento Reserve Shiraz 2019 will be available from mid-August with an RRP of £8.

More for you

Jacob's Mini Cheddars range, baked with cheesy specials

Jacob's Mini Cheddars unveils limited edition flavours

Jacob's Mini Cheddars range gets two limited edition flavours

Global snacking company pladis has added two limited edition variants to its popular £89 million Jacob’s Mini Cheddars snacking range.

Dialling up the brand’s ‘baked with real cheese’ credentials, the two new ‘Cheesy Specials’ variants – Jacob’s Cheese & Red Onion Mini Cheddars and Jacob’s Cream Cheese, Garlic & Herb Mini Cheddars – will be hitting shelves from the beginning of February.

Keep ReadingShow less
Nestlé Purina expands innovative wet cat food range

Purina expands innovative cat food range

Purina expands Gourmet Revelations cat food range

Nestlé Purina Petcare has shed light on the diverse personalities of beloved cats across the UK in time for the announcement of its new Gourmet Revelations Fine Cuts in Gelée.

Their first ever Paws Up Poll saw more than five thousand cat owners tell Purina all about their cats, uncovering intriguing trends among different breeds and providing valuable insights into our feline friends.

Keep ReadingShow less
Cox & Co boosts orange variants

Cox & Co orange variants

Cox & Co boosts Easter range with orange variants

Single origin dark chocolate brand, Cox & Co, is upping the ante this Easter with the launch of two new Easter products.

Following the success of the launch of its Blood Orange Crunch bar in the autumn, Cox & Co has now created two new Easter products inspired by its newest flavour; a Blood Orange Crunch Egg Bar and a Blood Orange Crunch Easter Egg.

Keep ReadingShow less
Bridget Jones: Mad About The Boy

Bridget Jones: Mad About The Boy

Popworks Bridget Jones: Mad About The Boy collab and on-pack promo

To celebrate the release of Bridget Jones: Mad About The Boy, only in cinemas from 13February, PopWorks is kicking off its first ever* on-pack promotion. It is running from 27 January to 23March across its Sweet & Salty and Sweet BBQ flavour 85g sharing bags. To celebrate the cinema release, the promotion offers shoppers an amazing opportunity to win a luxury getaway; official movie merchandise and gift vouchers, making this an unmissable promotion for Bridget Jones fans.

The partnership taps into a massive fanbase, with 13 per cent (8.9 million) of the UK population identifying as Bridget Jones super fans. As one of the most beloved film franchises, this is the perfect opportunity to enhance PopWorks' brand relevance with shoppers and establish its place as the perfect accompaniment to a big night in.

Keep ReadingShow less
Magnum ice cream Utopia range

Magnum ice cream Utopia range

Magnum debuts marbled ice cream with Utopia range

Magnum ice cream has launched its new Utopia range, featuring two of its most indulgent and premium flavours yet: Magnum Double Cherry and Double Hazelnut. The launch will be supported by an unmissable ATL campaign to amplify the launch from June.

As the market leader for ice cream innovation, the Magnum Utopia range introduces ground-breaking ingredient marbling technology for a truly multisensorial experience, featuring indulgent flavours swirled with multi-layer architecture and sauce. The leading reason for consumers buying ice cream is for an indulgent treat, and this new range delivers a uniquely satisfying and flavourful experience with every bite.

Keep ReadingShow less