Tony’s Chocolonely has Launched a new price Marked pack designed specifically for the UK convenience channel. Available exclusively through Booker, the new PMP format brings the brand’s trade-mark boldness, ethical stance and great taste into a value led proposition that speaks directly to to-day’s impulse shopper.
Price marked packs continue to outperform in convenience because they build trust and remove friction at fixture. For a brand like Tony’s, which has historically sat at a more premium price point, the PMP format opens the door to broader shopper appeal without diluting its identity. The clear value message, combined with the brand’s chunky bar format and instantly recognisable packaging, creates a powerful on shelf presence that drives quick conversion.
Ethical sourcing remains central to Tony’s story, and that’s a growing advantage. Shoppers – particularly younger consumers – increasingly look for brands that reflect their values. Stocking a PMP that pairs indulgence with a mission to end exploitation in cocoa supply chains gives retailers a product that feels modern, relevant and responsible.
For convenience stores looking to refresh their confectionery range with new innovation, the new Tony’s new PMP is a must stock.”
Founded in: Amsterdam, 2005, as a protest against the prevalence of child slavery in West African cocoa farms
B Corp score: 125.0, far exceeding the median of 50.9 for standard businesses