Toffifee is launching its biggest on-pack promotion yet, giving shoppers the chance to win a year of streaming and thousands of movie codes that bring family movie nights to life. Running from 1 May to 24 July across Toffifee 125g packs, the promotion will help retailers drive excitement in the boxed chocolate aisle and put the brand front of mind by tapping into everyday at-home entertainment occasions this summer.
Shoppers who purchase a promotional pack will have the chance to win from thousands of prizes. These include 300 x £/€120 digital Mastercards to redeem on streaming platforms equivalent to a year of streaming alongside 250 x £/€10 Movies by Rakuten TV digital gift cards and 3,000 x £/€5.50 Movies by Rakuten TV rental voucher codes. Together, the prizes provide families and friends more entertainment choice.
With 68 per cent of UK households now subscribing to at least one streaming service, and families making up 33 per cent of boxed chocolate buyers, the promotion taps into the nation’s love of watching films and TV together while sharing treats and snacks. At a time when shoppers remain mindful of household spending, the promotion adds extra value while encouraging shoppers to treat themselves to a classic favourite.
Toffifee continues to outperform the boxed chocolate segment, now worth £16.5 million in the UK market, with penetration up +8.9 per cent and purchase frequency rising +9.6 per cent, over the past year. Its broad family appeal makes it the perfect choice for shared entertainment occasions that drive confectionery purchases for retailers.
"With shoppers continuing to feel the impact of rising living costs, value-driven promotions help retailers catch their shoppers’ attention while offering something extra for families to enjoy at home," said Rebecca Robert, Marketing Director at Storck.
“Our latest Toffifee on-pack promotion builds on the success from last year which saw an increase in sales. By offering even more chances to win prizes that bring people together through shared entertainment, we’re confident we can help retailers to drive even more sales this summer."
The promotion will be supported with in-store activation across major grocery retailers and by a wider AV campaign across digital OOH, VOD and connected TV platforms, helping to drive awareness and engagement with shoppers.
To enter, shoppers simply purchase a Toffifee 125g promotional pack, scan the on-pack QR code and visit the microsite to submit the unique code and their details. Winners will find out instantly if they’ve secured a prize, making it easy to redeem their movie vouchers and enjoy a movie night in with family.
For full T&Cs, visit: www.toffifeeprizes.com