Mondelēz International has expanded its Toblerone portfolio with three new products, including a collaboration with Biscoff, as it looks to capitalise on growing demand for premium chocolate.
The launches include Toblerone Biscoff Diamond Truffles, a new range of 100g Toblerone bars and a limited-edition Toblerone Crispy Caramel 340g block, aimed at attracting younger shoppers and driving incremental growth in the premium chocolate category.
According to Mondelēz, the premium chocolate segment is forecast to grow by 13 per cent, while Toblerone has increased its brand penetration by 3.6 percentage points over the past two years, reflecting strong appeal among younger consumers.
The new Toblerone Biscoff Diamond Truffles combine a Biscoff spread filling with crunchy Toblerone nougat pieces, encased in the brand's signature diamond-shaped milk chocolate shell. The launch builds on the popularity of Biscoff and growing consumer demand for new flavour combinations.
The new variant joins the existing Toblerone Truffles range, which includes Milk, Golden Caramel and Assorted flavours. Mondelēz said the truffle range is currently growing in value by 23 per cent year on year and is attracting younger adults and more affluent shoppers into the premium gifting category.
Toblerone Crispy Caramel block limited edition Photo: Handout
The company is also introducing a limited-edition Toblerone Crispy Caramel block, combining the brand's milk chocolate with salted crispy caramel pieces. Available until the end of the Christmas season, the new flavour is designed to strengthen Toblerone's gifting range and will be offered in both the traditional 340g block and the new 100g format.
Alongside the limited-edition flavour, Toblerone has launched a permanent 100g range in Milk, White Chocolate and Crispy Caramel varieties. The smaller format is intended to provide a more accessible entry point into premium block chocolate – the UK's second-largest premium chocolate segment, which is forecast to be worth £420 million by 2030 – and target everyday indulgence occasions.
Ristika Dara Ninggar, brand manager for Toblerone at Mondelēz International, said the innovations would help retailers grow value sales within premium confectionery.
"Toblerone continues to drive growth in premium chocolate by delivering distinctive, value-adding innovations that excite shoppers," she said.
"Following the strong success of our Toblerone Truffles range, partnering with Biscoff was a natural next step, bringing together two iconic brands to create a highly differentiated proposition. Shoppers are increasingly seeking indulgent, premium experiences and exciting flavour combinations, and Toblerone Biscoff Truffles deliver on both. We are confident this launch will help retailers attract younger shoppers, drive incremental sales and bring new energy to the premium gifting category."
Toblerone has launched a permanent 100g range in Milk, White Chocolate and Crispy Caramel varieties.Photo: Handout
She added that the new launches demonstrate the brand's commitment to driving growth in premium confectionery while offering shoppers more accessible indulgent treats and expanding its gifting range.
"The new 100g range offers shoppers an accessible way to enjoy premium chocolate during everyday indulgence moments. Our new limited edition Toblerone Crispy Caramel also looks to expand our gifting range, with a new flavour extension. Together, these innovations, alongside Toblerone Biscoff Diamond Truffles, will help retailers recruit younger shoppers, drive category value and create excitement across the premium snacking and premium gifting occasions."
Mondelēz said it is supporting the launches with a marketing campaign including media investment, sampling activity and retail activation.