Natural energy drink brand TENZING has launched its first Christmas ad campaign – calling for the return of the original Santa Claus. The 60-second video looks at the changing physique of Father Christmas having signed a sponsorship deal with a famous sugary drink brand over 100 years ago.
The jolly character, depicted as he’s now known, did not always sport a round belly and bursting belt. Back in the day he was slim and strong, a powerhouse of festive energy – hauling trees and presents himself. No sleigh, no reindeer, and definitely no truck.
In the video, we see Santa having to make a decision; continue with the cash or opt for a healthier alternative. The ad ends with the return of the original Santa, half the man, fuelled with double the energy having chosen to drink TENZING.
The Christmas campaign has been launched in support of the brand’s latest launch – Fiery Mango, which is the first energy drink of its kind created specifically for the winter months. Unlike Santa’s current soft drink of choice, this innovative new recipe is 100 per cent plant-based and boasts a powerful combination of natural ingredients from Vitamin D and C to Magnesium and Lion's Mane. It would be perfect for fuelling Santa over the festive period when vitamin D levels, energy levels, mood and immunity are all notoriously low. It’s the clean, natural energy he needs to power his sleigh the way he used to – no truck required.
The advert is launching with Lad Bible, Google and TikTok today
