Tango is shaking up the soft drinks category with its biggest on-pack promotion yet, offering cash prizes which range from £1 to £10,000, delivered in an outrageously Tango way. Debuting from 1 June until 12 September, the promotion will run across Tango’s core range – Orange Original, Cherry Sugar Free and Apple Sugar Free and is set to appeal to the 57 per cent of Gen-Z shoppers who love to win cash prizes[.
To enter, all shoppers must purchase a participating Tango product from Tango’s core range, scan the QR code, and enter their details via a microsite to play a short minigame – Shake the Bank. Shoppers can win ranging from £1 to £5 up for grabs. There is also the opportunity to be entered into a series of larger prize draws to win between £1,000 and £10,000. These huge cash prizes will be delivered in a truly outrageous way, from cash frozen in blocks of ice, to thousands of 1ps delivered by the skip-load. Ts&Cs apply*.
“The Tango brand is now worth £113 million RSV and growing at +7.6 per cent, with over 5.6 million buyers and we're confident that the on-pack promotion will further drive sales for retailers," said Ben Parker, VP Sales, Off-Trade at Carlsberg Britvic. "We know cash is king for Gen-Z, and Tango’s bold personality will help this standout in chillers, from eye-catching packs to the unforgettable prize deliveries. Retailers can expect a real buzz in-store with increased shopper engagement in the face of brilliantly bizarre cash prizes.”
The promotion is rolling out from 1 June in 330ml single cans, 500ml plain and PMP bottles, multipack 8 cans, and 2L bottle formats across all core flavours.
RRP: £1.25 PMP SKU
* Short Terms & Conditions
UK, 18+ only. Winning Moments: 00:01 01/06/25 – 23:59 12/09/25. Purchase a Promotional Pack, scan QR code, visit www.tangocashstash.com, submit details & Shake the Piggy to see if you have won a Winning Moments Prize. Purchase required. Prize Draw 1: 01/06/25-05/07/25, Prizes: 3x£1000; 1 x£5000 cash. Draw 2: 06/07/25–09/08/25, Prizes: 10x£500; 100x£100 cash. Draw 3: 10/08/25–12/09/25, Prizes: 1x£10,000; 2x£1000 cash. Prize Draw: All entrants automatically entered into Prize Draw dependent on the Winning Moments Entry Window they entered in. Retain receipt. Internet access, mobile number & email address required. Max 1 entry p/person p/day. 1 entry /purchase. Purchase may be made after entry but must be made before relevant Prize Draw. Max 1 Prize per person. Visit tangocashstash.com/termsandconditions for full T&Cs & Prize details. Promoter: Britvic Soft Drinks Limited, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ
