This autumn, Tango is bringing the world of The Hunger Games to the soft drinks aisle, challenging shoppers to “Champion Your Flavour” for the chance to win £10,000*. To enter, shoppers can scan the QR code on their purchased product, before voting for their favourite Tango flavour. The promotion will also see Tango Orange Zero’d, Tango Apple Zero’d and Tango Cherry Zero’d feature across specially designed promotional packs.
The activity has been timed to coincide with the release of The Hunger Games: Sunrise on the Reaping on 20 November 2026, giving retailers a timely reason to feature Tango. The Hunger Games has generated more than $3.3 billion at the global box office across five films[1], while more than 100 million copies have been printed, highlighting the level of interest in the series.
"Tango is known for its bold flavours and fearless personality, so The Hunger Games feels like a natural fit,” said David Laidler, Brand Director of Carbonates at Carlsberg Britvic.
“‘Champion Your Flavour’ puts our Orange Zero'd, Apple Zero'd and Cherry Zero'd flavours at the heart of the campaign, while the £10,000 prize gives shoppers another reason to pick up Tango.
"We’re encouraging retailers to stock the promotional packs and give them strong visibility in-store around the film release, helping to attract shoppers’ attention and drive soft drinks sales.”
Promotional packs will be available from 7 October until 22 December 2026 across Tango Orange Zero'd, Apple Zero'd and Cherry Zero'd, including 2L bottles, 500ml bottles and 8-can and 24-can multipack formats. The campaign will be supported by in-store activity including Chiller vinyls, prefilled shippers, digital screens, barkers and hanging flags across major grocery and convenience retailers.
Tango 500ml plain bottle - £2.45 RRP
Tango 2ltr bottle - £3.35 RRP
Multipack 8 x 330ml can - £5.29 RRP
Multipack 24 x 330ml can - £13.19 RRP
*Terms and conditions: 18+, UK. Promo Period: 09:00 07/10/26 to 23:59 22/12/26. Purchase necessary. Internet access, UK bank account and valid email required. To enter, purchase a promotional Tango product (instore or online), scan the QR code where available or visit www.tango.co.uk/championyourflavour, enter full name, email & favourite Tango flavour to enter. Retain receipt. 1 entry per day, per person. Prize awarded via end of promotion draw; 1 x Grand prize of £10,000 cash via bank transfer. Full T&Cs, prize details, and entry: www.tango.co.uk/champion-your-flavour. Promoter: Britvic Soft Drinks Ltd. Subject to availability.