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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

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wildfarmed

wildfarmed

Nestlé KitKat with regeneratively farmed British wheat

Photo: Nestlé

Industry News

Nestlé brings regenerative British wheat to KitKat

Kiran Paul

Jun 17, 2026

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