Swizzels refreshes Easter range with launch of Squashies Drumchick

British sweet maker Swizzels has revealed new, limited-edition Squashies Drumchick.

Ahead of Easter, Swizzels has given its popular treats a seasonal twist, inspired by the success of Squashies – the No.1 sugar confectionery brand in the market*. The new Squashies Drumchick feature bright packaging and a chick-shaped design, set to stand out on shelves and drive seasonal sales.

Featuring a unique dual-flavour combination of orange and pineapple, Squashies Drumchick will offer retailers a chance to expand their Easter range beyond chocolate and cater to increasing demand from consumers for alternative sweet treats.

The limited-edition, 120g bags are now available to purchase in cases of 12 (MRSP: £1.15) and retailers are encouraged to stock up as shoppers plan ahead for Easter.

This year, the sweet maker’s range sees the return of the best-selling Sweet Shop Favourite tubs and vegan-friendly variety bags, including Scrumptious Sweets, Luscious Lollies and Curious Chews.

These individually wrapped sweets appeal to shoppers looking for treats to gift, share with family and friends and use for Easter egg hunts over the bank holiday weekend.

“Whilst Easter is usually associated with chocolate, we’ve noted rising demand for alternative sweet treats," said Clare Newton, trade marketing manager at Swizzels. "As a result, we’ve launched Squashies Drumchick to help retailers elevate their Easter offerings and boost sales.

“Squashies Drumchick play into the popularity of fruity flavours and limited-edition, seasonal treats and are ideal for retailers looking to diversify their Easter range, compliment chocolate confectionery and appeal to a broader range of shoppers looking for something refreshing, fun and affordable this year.

“Our variety bags and Sweet Shop Favourite tubs are also a perfect addition to retailers' Easter selection, offering something for everyone celebrating the occasion.”