British sweet maker Swizzels has launched its brand-new 2025 advent calendar, designed to help retailers capitalise on early festive demand and boost seasonal sales.
Available in cases of six, the advent calendar features a fresh, eye-catching design for 2025 and is packed with 24 days of Swizzels favourites, making it a must-stock product for retailers looking to meet growing shopper demand for festive favourites with timeless appeal.
Inside, shoppers will discover a mix of Swizzels’ best-loved sweets, including Squashies, Refreshers, Drumstick Chews, and Love Hearts, tapping into the growing consumer trend for nostalgic treats that transport shoppers back to their childhood. The back of the advent calendar introduces the magical world of Sweetville, where each sweet has its own personality, adding a fun, interactive twist and extra on-shelf appeal.
The launch comes as consumers continue to start their Christmas preparations earlier than ever, seeking products that are affordable, fun, and versatile. The Swizzels’ Advent Calendar hits all three shopper missions driving seasonal confectionery sales: gifting, entertaining, and self-treating, making it an essential item to stock for Christmas 2025.
“We know shoppers are increasingly drawn to nostalgic favourites that remind them of their childhood, and our mix of classics and modern creations offers something for the whole family," said Clare Newton, trade & shopper marketing manager at Swizzels.
The calendar is available to order now, giving retailers the perfect opportunity to cater to early-bird shoppers and drive incremental sales ahead of Christmas.