Swift Fine Foods, leading Irish ready meal and convenience food producer, has launched a new range of premium vegan ready meals into the UK retail sector.
Available now under the new brand Cook Republic, the new range includes four variants: Tofu, Garlic & Bok Choy Noodles; Black & Red Lentil Casserole; Roast Aubergine & Couscous; and Cauliflower & Chickpea Tagine (RRP £4.49).
The range aims to capitalise on the growing demand for fresh, healthy and convenient vegan meal options, with 24 per cent of consumers actively looking for vegan or vegetarian products, and 14 per cent of people now identifying as flexitarian (Toluna).
“At Swift Fine Foods, we’re continuously researching and innovating to meet the ever-evolving demands of consumers,” commented Eddie Warke, national accounts manager UK & Ireland at Swift Fine Foods.
“We know consumers are increasingly on the look-out for convenient meat-free meal options and we worked hard with Orbit&Anchor, a team of retailers, nutritionists and chefs to develop four high quality, well-balanced recipes, which are fresh, healthy and deliver on flavour.
“We pride ourselves on quality and are excited to launch the meals into the UK market. Everything we do is anchored in research and insight, so we’re confident these products will be well received by a wide range of customers, from vegans and vegetarians, to the growing number of flexitarians who are making a conscious effort to cut down on their meat consumption.”
Cook Republic (RRP £4.49) is now available in 5,280 stores nationwide after securing listings in Nisa, Costcutter, SuperValu, Mace and Centra.
