Supreme PLC has entered into a licensing partnership with Tonino Lamborghini S.p.A. to launch a range of Tonino Lamborghini-branded energy drinks across the UK, Europe, the Middle East and China.
The agreement will see the launch of a six-SKU range of premium energy drinks, which has been developed in-house by Supreme and manufactured by group-owned Clearly Drinks.
The products are now available to trade customers through Supreme’s distribution network as the company looks to expand its presence in the fast-moving consumer goods beverage sector through licensed premium brands.
Supreme said the partnership aligns with its strategy of driving sustainable growth through brand licensing, product innovation and manufacturing capabilities.
Chief executive Sandy Chadha said the addition of the Tonino Lamborghini brand further strengthened the company’s energy drinks portfolio.
“We are delighted to welcome another iconic brand into our energy drinks offering,” Chadha said. “Working with Tonino Lamborghini, we will be able to leverage premium brand licensing into our proven product development, manufacturing and supply chain capabilities.”
Chadha added that the business continues to invest in additional production capacity and broader distribution to support future growth opportunities in beverages.
Tonino Lamborghini, founder and President of Tonino Lamborghini S.p.A, said the partnership would combine the Italian brand’s lifestyle and design heritage with Supreme’s expertise in manufacturing and international distribution.
“Together, we look forward to building a premium energy drink range that resonates with consumers across the UK, Europe, the Middle East and China,” he said.