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Supermarkets accused of not passing on olive oil price drops

olive oil price drops supermarkets

Why Aren’t Olive Oil Prices Coming Down?

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The boss of leading olive oil supplier has accused supermarkets for not easing the prices of the oil despite a fall in the recent months.

Walter Zanre, the boss of Filippo Berio, recently told Money Blog that supermarkets were yet to bring down prices for customers, despite the costs of olive oil falling in recent months.


"We brought prices down twice last year and it's not all been passed on to the consumer, which is a huge frustration," he said.

"We can't dictate retail prices... For me, it's immensely frustrating that they've taken the opportunity to expand their margins - whereas in reality, we should be offering better value.

"It's almost like taking the mickey, and I think what's causing it is that even the supermarket was surprised at how resilient the shopper was at high prices, so the view is they don't need to give it all away for nothing.

"What really surprised me was how resilient the UK consumer had been in the face of this. Consumption probably declined about 20% in the UK, but I was expecting it to literally fall off the edge of a cliff," Zanre said.

A 500ml bottle of Filippo Berio's extra virgin olive oil now costs around £7.50, down from £10.50 at the start of 2025 - but up from £3.75 in 2022.

Olive oil prices have surged in recent years, hitting record highs in 2023 and 2024, as key exporter countries suffered from severe weather conditions and poor harvests.

Spain, the biggest producer of olive oil in the world, suffered two "very poor harvests" in 2022 and 2023, dipping to almost half of its usual output, and ultimately pushing up prices.

Figures from the International Olive Council showed it fell from nearly 1.5m tonnes in 2021-22 to 666,000 tonnes in 2022-23, and 854,000 tonnes in 2023-24.

Responding to Zanre's statements, Andrew Opie, director of food and sustainability at the BRC, said, "Retailers work hard to pass on cost savings to customers wherever possible and, as confirmed by the CMA, operate on very tight margins, reflecting a market driven by savvy customers.

"Olive oil, like many everyday products, is something shoppers can compare across brands and retailers to take advantage of promotions or switch to alternatives that suit their budget."