Malt drink brand Supermalt is launching "Superwins", its biggest and most ambitious on-pack promotion to date, this summer. Launching on 15 June until 24 August 2026, the campaign will feature on the brand’s classic Supermalt and Supermalt Less Sugar 330ml bottles. Consumers will have the chance to win one of over 4,000 prizes ranging from £1,000 cash and Deliveroo vouchers to a year's supply of Supermalt and branded playing cards.
The prizes have been selected to support the brand’s new tagline "Come Together" encouraging people to connect, share experiences and celebrate with Supermalt. The winning bottles will be available in participating wholesalers and independent retailers.
Every promotional bottle of Supermalt will carry a unique code under the bottle cap. Shoppers can enter their code at the dedicated ‘Superwins’ microsite, accessed by scanning the QR code on pack or entering the URL directly. Once details are submitted, entrants find out instantly whether they’ve won a prize.
“With Supermalt’s new ‘Superwins’ on-pack promotion, we set out to reward shoppers with something fun, engaging, and a little different,” said Lindsay Brown, Marketing Manager at Supermalt. “Offering it across our highest volume SKUs will deliver maximum reach, and including the loose bottle format ensures we can also support traditional convenience retailers, who continue to be a vital part of our business.
Prizes available
The prize pool includes the following rewards, with at least one guaranteed £1,000 cash prize:
- 10 x £1,000 cash prizes (at least one guaranteed to be won)
- 1,000 x Deliveroo digital voucher worth £10 each
- 500 x digital vouchers worth £2 towards their next Supermalt purchase
- 25 x one year's supply of Supermalt
- 2,500 x Supermalt branded playing cards
All prizes are available to be won, though not all are guaranteed to be claimed.