Sugro UK, member-owned buying and marketing group with over 90 members and a combined turnover of over £2.5 billion, has, once again, delivered another excellent trade show event for its Members and Supply Partners.
This year, Sugro UK saw a record number of attendees across its members, suppliers, and third-party providers with over 300 guests attending the annual trade event at the Liverpool Exhibition Centre.
Suppliers have certainly gone an extra mile with their vibrant, engaging displays and stands, delivering the X-Factor-level execution.
The evening continued with a very special dinner at the Liverpool Metropolitan Cathedral, the largest Catholic Cathedral in England, during which the Member & Supplier Awards Ceremony took place.
Turner & Price Ltd received the Environmental & Sustainability Award, sponsored by Valeo Snackfoods, whilst North West Wholesale Ltd was recognised with the Digital Champion of the Year Award, sponsored by Suntory Beverage & Food UK & I.
So Sweet was presented with the Group Rising Star Award, sponsored by A G Barr PLC, and O’Reillys Wholesale Ltd won Retail Member of the Year, sponsored by Swizzels.
The Community & Charity Champion Award went to Sandea Ltd, sponsored by KP Snacks, and Rayburn Trading Ltd won the Specialist Wholesale Award, sponsored by Coca Cola Europacific Partners. Meanwhile, in the Supplier awards, the Best Activation of the Year Award went to Pepsico UK Walkers Snacks Ltd, whilst Mondelēz UK Ltd received the Digital Champion of the Year Award.
The Group Rising Star Award went to Mars Petcare Nutrition Ltd, whilst the Gold Supplier of the Year Award was awarded to Mars Wrigley Confectionery UK Ltd.
The Product of the Year recognition was given to Suntory Beverage & Food UK & I with its fantastic product - LUCOZADE ENERGY BLUE BURST 500MLPM £1.50. Finally, the Best Service Provider of the Year award was presented to b2b.store Ltd.
Sugro Managing Director, Emma Senior said, “Our May Trade Show is our largest event of the year and goes from strength to strength. With record numbers of attendees and supplier stands to wow us all, it was truly memorable.
"The event encompasses what a Buying Group should be and enables our members and suppliers to engage with one another, to drive future business.
"Feedback from everyone was extremely positive and with Fareshare, one of our charity partners, we are able to support the local communities with leftover samples. We move our location further down the country, to Birmingham, in September, for our Networking Event.”
Sugro Head of Commercial & Marketing Yulia Petitt added, “We were exceptionally pleased with a high level of attendance and participation where all attendees had many opportunities to interact, network and continue to drive the business forward.
"The trade show was a fantastic opportunity to celebrate the achievements of the Group with our Members and Supply Partners, well done to the Winners of the awards.”
