Storck is launching limited-edition Christmas-themed packs for its Werther’s Original, Toffifee and merci brands. Available across grocery and convenience channels from 29 September, they will help retailers tap into the growing seasonal confectionery market, which reached £2.7 billion in value during the 12 weeks prior to Christmas 2024 an impressive year-on-year growth of +8.3 per cent.
Werther’s Original is bringing back the Golden Mix Christmas gift box, featuring an assortment of Butter Candies, Toffees, Creamy Filling, and Chocolate Toffees.
With an increase of +11.3 per cent in value sales and +3.8 per cent in volume last Christmas, the merci Finest Selection continues to shine as a top gifting choice.
Toffifee has a vibrant holiday-themed design featuring Santa Claus, snow, gifts, and Christmas trees.
The Werther’s Original Golden Mix, Toffifee and merci Christmas packs will also be supported by festive-themed POS for retailers to increase visibility and shopper engagement.