Stock up now to win the summer season with Evian, the number one plain water brand, available in multiple sizes with convenient 750ml sports cap for on-the-go shoppers.
Evian water doesn't start in a factory; it begins as snow and rain falling on a glacial plateau high up in the French Alps. The water slowly drips down through layers of ancient glacial sand and rock. This natural filtering process takes over 15 years. By the time it leaks out at the spring, it has been naturally cleaned and enriched with minerals.
Summer demand is a huge opportunity for water, with a 55 per cent unit uplift – which is 110 per cent higher than soft drinks. When the warm weather hits, you need to be ready: +5.7ppt more people buy into water in the summer and for every 1°C over 20°C temperature, water sees a 3.9 per cent volume uplift.
Within convenience water is growing 12.9 per cent and to support this summer season, stock up on Evian and celebrate their 200 years young celebratory birthday and long-standing collaboration with Wimbledon, give your shoppers the chance to win iconic tennis prizes this summer with an exciting on-pack competition across the range.
Evian's Cachat Spring discovered: 230 years ago in Évian-les-Bains
Additives or enhancements: None