Starbucks is expanding its ready-to-drink (RTD) range with three new chilled beverages, including two permanent matcha variants and a limited-edition Pumpkin Spice Frappuccino.
The new Starbucks Matcha Latte and Starbucks Strawberry Matcha Latte will join the brand’s core RTD range, while the Pumpkin Spice Frappuccino is being launched as a seasonal limited edition.
The Matcha Latte combines milk with matcha, while the Strawberry Matcha Latte pairs the matcha base with strawberry flavour.
Both products will be available in supermarkets and grocery stores across the UK from August, with an MRRP of £2.
The launches tap into growing interest in matcha and provide retailers with year-round options for the chilled drinks fixture.
Meanwhile, the Pumpkin Spice Frappuccino brings Starbucks’ autumn flavour into a chilled RTD format for the first time. It combines Starbucks coffee with milk and pumpkin spice flavour.
The limited-edition drink has an MRRP of £2.20 and will be available in Sainsbury’s, SPAR and other major retailers while stocks last.
Starbucks Strawberry MatchaPhoto: Arla Foods
Charlotta Oldham, marketing director EMEA at Starbucks, said the new products offered consumers “more choice than ever before”.
“Our new Matcha Latte range celebrates the distinctive taste and ritual of matcha, creating refreshing moments that can be enjoyed all year round, while our Pumpkin Spice Frappuccino captures the comforting, nostalgic flavours that have become synonymous with the arrival of autumn,” she said.
Together, these launches showcase how we're continuing to bring consumers the quality, flavour and innovation they expect from Starbucks in convenient ready-to-drink formats.”
The Matcha Latte and Strawberry Matcha Latte feature green and pink packaging respectively, while the Pumpkin Spice Frappuccino uses autumnal imagery featuring pumpkins and golden leaves.