Starbucks has rolled out its new premium iced coffee concentrate, Starbucks Coffee Craft, in retailers across the UK this week, offering shoppers a convenient way to recreate café-style iced drinks at home.
The launch follows the brand’s global unveiling of the range last month and comes amid continued growth in demand for iced coffee and customisable at-home beverages.
Available in Rich Black and Signature Caramel Flavour variants, Starbucks Coffee Craft is made with Arabica coffee and designed to be mixed with water, sparkling water, milk or dairy alternatives. Each bottle provides eight servings and can be used to create drinks such as iced americanos, iced lattes and iced caramel macchiatos.
The product has been developed by Nestlé and Starbucks as part of their ongoing global coffee partnership.
Ingrid Hayes, marketing director for coffee at Nestlé, said the launch aims to simplify the process of making premium iced coffee drinks at home.
“Iced coffee and creative coffee recipes are incredibly popular, but we know recreating iced coffee recipes at home can be daunting,” she said. “With Starbucks Coffee Craft it has never been easier to create delicious iced drinks from the comfort of your home.”
Hayes added that the range is designed for shoppers seeking both convenience and premium quality, while also encouraging experimentation with syrups, toppings and different recipe ideas.
“Our new coffee concentrated opens the door to endless iced coffee possibilities,” she said. “Whether you prefer a rich iced americano or an indulgent iced caramel macchiato, Starbucks Coffee Craft is designed to cater to your taste preferences.”
Cold coffee is a key growth driver within the category, with some forecasts suggesting it could exceed $4 billion (£2.95bn) in value globally by 2030. The move positions Nestlé and Starbucks to capitalise on this trend by extending their reach across formats and consumption occasions.