SPAR stores across Scotland, including independent and company owned stores, are set to roll out a renewed value campaign from today, delivering everyday essentials at fair prices.
Running through until the end of February and beyond, the campaign spotlights SPAR Scotland’s core value lines, which will continue to remain in place for as long as possible throughout the year. These include:
- SPAR own label white sliced bread and toastie – £1
- Connolly’s bacon – £1
- McGhee’s 6 pack tattie scone – £1
- Graham’s Light ’n’ Low milk – £1.27
- SPAR Brand square sausage, haggis and black pudding 4 packs – £2
Six large eggs priced at £1.25 will follow onto shelves from February this year further strengthening the in-store value offer.
These key lines will be supported by a wider mix of staple products, which will continue to rotate on and off promotion in line with customer demand and seasonal trends.
The campaign will be backed by a full suite of marketing assets including vehicle wraps, in-store POS and digital materials, ensuring strong visibility across SPAR Scotland’s full estate.
“Our objective is to continue offering our customers fair pricing on the everyday essentials they rely on," said Colin McLean, CEO for SPAR Scotland. "With household budgets still under pressure, we are committed to making life a little bit easier for shoppers by keeping key lines accessible, affordable and great quality.”
In addition to the value activity, SPAR Scotland is also launching a new vehicle wrap to amplify its hugely popular £3.25 breakfast roll and Barista Bar hot drink deal. While not part of the value campaign, this deal will be re-energised from early January as a proven footfall driver for stores.