SPAR rolls out new own-brand value range

(Photo by KURT DESPLENTER/BELGA MAG/AFP via Getty Images)

SPAR International on Tuesday (12) announced the launch of its new own-brand range across European markets under the label SPAR N°1 Value to provide shoppers with an even wider choice of quality, everyday essentials at great prices.

The SPAR N°1 Value range will initially be made available throughout markets in which SPAR operates across Europe, with a view to expanding internationally at a second phase. SPAR currently operates 11,890 stores in 26 European markets.

The SPAR N°1 Value range is a key addition to the company’s multi-tier SPAR Own Brand strategy, enabling shoppers to access a broad range of food and non-food own brand items at exceptional value in participating SPAR stores.

SPAR N°1 Value will initially encompass 70 SKUs, expanding to over 100 items by the end of the year. The group stated that the products had been selected based on quality assurance standards, with all items sourced within the European Union.

“SPAR International is continuously innovating and expanding its own brand ranges. The retailer has successfully rolled out its award-winning SPAR Natural range comprises of 100 per cent organic products since 2018 internationally,” SPAR said in a public announcement.

Leveraging its extensive global SPAR network of over 13,500 stores in 48 countries, SPAR International provides market access and a platform of growth for SPAR Own Brand ranges, sourced from individual SPAR country organisations.

Through working together, and using its network of over 255 distribution centres worldwide, SPAR utilises the strength of its local supply chain by integrating it into an international network, said the announcement.

The company said that the launch of the SPAR N°1 Value range is a further example of SPAR’s international Buying Better Together strategy which harnesses the retailer’s significant economies of scale in sourcing and supply chain, to build product ranges, provide competitive prices, and continuously improve product quality.