SodaStream has announced the launch a limited-edition ‘Rainbow Story’ Spirit machine, celebrating Pride Month.
The brand said the 100% of sales in the UK from the machine will go to ILGA World, a global organisation campaigning for lesbian, gay, bisexual, trans and intersex human rights. SodaStream has supported the organisation for the past three years, and on top of the UK donation, 10% of global proceeds from the ‘Rainbow Story’ range will be donated.
In addition, the brand has partnered with Emmy-nominated actress and prominent trans advocate Laverne Cox for its 2021 Pride campaign encouraging consumers to share what Pride means to them.
The ‘Rainbow Story’ Spirit machines feature a new, sleek matte black finish and come with a packet of six rainbow markers, allowing customers to personalise their machines and share individual stories that encompass what ‘pride’ means to them.
The machine will be available via SodaStream’s website for £99.99. It joins the existing SodaStream Spirit line up of Chic Grey, Country Green, Icy Blue, Red, Black and White machines.
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