UK brand SNÜ has launched three new nicotine pouch flavours, cementing its position as a category leader in the next-generation of nicotine.
Wild Cherry delivers a bold, fruit-led profile with a crisp cherry finish, Cherry Cola blends ripe cherries with sweet cola, whilst Tropical Punch combines smooth mango with bright pineapple, delivering a fresh flavour without the cooling sensation associated with mint.
The extended strength range reflects growing demand for flavour choice at higher nicotine levels, with pouches available at 9mg, 12mg, 18mg and 60mg, supporting both new and experienced pouch users, including ex-smokers.
All three flavours have been carefully formulated to balance higher nicotine strength with clarity and comfort. SNÜ has built a reputation for smooth nicotine delivery and ease of use, moving beyond basic functionality to offer an experience that aligns with modern lifestyles
Innovation remains a core focus for SNÜ. The range was developed with the future consumer in mind, informed by current market trends and direct consumer feedback to select flavours designed for long-term relevance, whilst ensuring sustainability for both the brand and its retailers.
Javier Soria De Vicente, International Business Development Manager for SNÜ said, “This launch expands SNU’s reach at a time when nicotine pouches are becoming a truly mainstream category. The three new flavours reflect where adult consumer preferences are heading.”
Forward-driven innovation is creating clear competitive advantages for independent retailers. SNÜ supports retailers with point-of-sale kits, enhanced on-the-road support and high-quality educational materials such as strength ladders and staff briefings, to drive engagement and encourage repeat purchase.
He added, “Consumer demand for additional flavours away from the traditional mint and menthol flavours has been overwhelming and our aim is to fulfil this demand. As a brand, we are acting fast across our product development as we see the nicotine pouch category as the future product leader within the nicotine industry.”
As the category prepares for upcoming regulatory changes, including the introduction of the Vape Product Duty in October, SNÜ continues to take a compliant and responsible approach to deliver the strongest possible outcomes. SNÜ’s modern marketing strategy has driven 450% YoY brand growth, highlighting its potential to lead the sector as it expands.
This new fruit flavoured trio are clean, discreet and suitable for any environment. SNÜ’s Wild Cherry, Cherry Cola and Tropical Punch come in sleek, bold packaging that’s easily recognisable, increasing loyalty buys whilst simultaneously refreshing the shelf.
Each pot features the brand’s signature rub-and-smell label encouraging trial and helping prevent retailers losing sales when customers open pots to smell before purchase. The new range is designed with the future in mind, capitalising on evolving flavour trends while protecting long-term category value for both brands and retailers.
The new flavours are available through leading UK wholesalers, Flawless Distribution and Flawless Warehouse, as well as via selected independent retailers and online.