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    Smirnoff ‘drops’ new cherry-flavoured vodka

    Smirnoff vodka has added a new unique flavour to its growing flavoured vodka portfolio. Smirnoff Cherry Drop (37.5 per cent ABV) will be available in a 70cl format across the off-trade from February.

    With the flavoured vodka segment currently the fastest growing within spirits and cherry a Top 10 flavour profile amongst consumers, Smirnoff Cherry Drop cements Smirnoff’s place as an innovator, spearheading the category with its esteemed portfolio of high-quality vodka flavours. Smirnoff Cherry Drop is the latest launch from the brand following the success of Smirnoff Raspberry Crush, Smirnoff Mango & Passionfruit and Smirnoff Berry Burst.

    Smirnoff Cherry Drop has a bright, red, vibrant bottle that stands out on shelves as well as backbars. The latest product launch tastes best in a tall glass over ice with lemonade or cola and is perfect for socialising moments and having fun with friends.

    “The launch of Smirnoff Cherry Drop has been hotly anticipated by all of us at Diageo and it is great to be able to bring it to market,” said Mark Jarman, Head of Smirnoff GB. “We know that cherry is a trending flavour and the popularity of vodka is only increasing, so this launch further establishes Smirnoff’s position as a leader in the category and taps into key trends.

    “A liquid that lends itself perfectly to spending quality time with friends, once again, the brand has created a high-quality and unique flavoured vodka to get consumers excited about. Smirnoff Cherry Drop is a strong addition to the Smirnoff portfolio, complementing the range perfectly when placed alongside the existing flavours on a shelf or along a backbar.”

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