Shaken Udder is the UK’s No.1 premium milkshake brand. Shaken Udder supplies great tasting milkshakes made with real ingredients, and they never compromise on taste. With a range spanning indulgent classics, fruity favourites and added protein options, Shaken Udder helps retailers cater to multiple shopper needs, drive incremental sales and offers a more exciting, flavoured milk selection to their stores.
Made with no artificial colours, flavours or sweeteners, the range also delivers strong quality credentials that resonate with today’s consumers, helping retailers enhance their soft drinks fixture with a trusted brand that not only tastes great, but is HFSS compliant.
The Shaken Udder range features favourites such as Chocolush, made with real Belgian chocolate; Vanillalicious, made with Real Madagascan Vanilla and Raspberry Ripple, made with real raspberries. All are available in 250ml & 330ml bottle sizes and can be stored ambiently, ready for selling to customers from in-store chillers.
Brand performance
Shaken Udder is worth £49.3 million Retail Sales Value and has added £8.9m year on year, with 4.8m incremental packs sold. Both value and pack sales are growing at 22 per cent, making it the fastest-growing milkshake brand in the market. Shaken Udder’s 52-week value share is 15.7 per cent, up 2.3 percentage points. Their 12-week performance sits at 17 per cent, with their latest 4-week performance reaching 17.4 per cent - demonstrating the brands sustained and ongoing growth.
Short-term momentum remains strong: Shaken Udder contributed £1.4m value growth over 12 weeks versus Yazoo’s £0.5m, and delivered £823,000 growth in the latest four weeks, the highest among core milkshake brands.