- SBF GB&I becomes the latest major company to leverage Polytag's enterprise QR platform, joining scaled clients in revolutionising packaging-led digital strategies.
- SBF GB&I to deploy barcode-level GS1-compliant QR codes across packaging, enabling real-time supply chain tracking, direct consumer engagement and market intelligence at scale.
- Partnership delivers location-aware insights and campaign management capabilities to drive operational efficiency and customer connection.
Suntory Beverage & Food Great Britain & Ireland (SBF GB&I), producer of Lucozade and Ribena, has partnered with Polytag to deploy advanced QR technology across its packaging, unlocking new capabilities in supply chain management, consumer engagement and market intelligence.
It said that the collaboration allows the company to leverage packaging as a "dynamic digital touchpoint" whilst gaining visibility into product movement and customer behaviour.
Polytag's enterprise platform enables SBF GB&I to generate, manage and evaluate GS1-compliant QR codes at barcode level through intuitive dashboard tools. Each code provides access to a comprehensive suite of capabilities including location-aware scanning data, campaign scheduling tools, embedded videos and links to social media, alongside fully brandable web pages that create seamless brand experiences.
"Suntory Beverage & Food GB&I’s adoption of our platform demonstrates how enterprise brands are transforming packaging from static containers into intelligent assets," said Alice Rackley, CEO of Polytag.
"The depth of insight available through location-aware scanning combined with our campaign management tools gives companies like SBF GB&I the agility to respond to market dynamics in real-time whilst building direct relationships with consumers at the point of interaction."
Keith Allen, Head of Commercialisation at Suntory Beverage & food GB&I said, "Polytag's platform gives us supply chain visibility, consumer engagement capabilities and market intelligence through a single integration. The ability to manage campaigns dynamically whilst capturing location data and consumer behaviour insights transforms how we understand and serve our customers."
Will Addy, Chief Commercial Officer of Polytag, added, "Scaled organisations like SBF GB&I need technology that can handle complexity at volume – millions of individual codes, multiple concurrent campaigns, and data synthesis across diverse markets.
"Our suite of tools, from campaign scheduling to embedded content and real-time dashboards, is built specifically to give enterprise teams the control and insight they need to execute sophisticated strategies without operational burden."
The initial rollout will focus on select SBF GB&I drinks in the UK market, with expansion plans informed by scanning insights and consumer engagement data gathered through Polytag's analytics platform.