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Satisfy your craving with KP Flavour Kravers

Satisfy your craving with KP Flavour Kravers
Andy Marino
By Andy MarinoJun 16, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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KP Flavour Kravers are a brand new flavour platform within the KP peanut range. Available in three delicious flavours: Flame Grilled Steak, Smokin’ Paprika, and Fiery Caribbean Jerk Sauce, Flavour Kravers really pack a punch with big, bold flavours.

702598 KP Flavour Kravers Flame Grilled Steak Peanuts 140g S 1 1 1

With consumers seeking out delicious and exciting flavours, these products are perfect for evening sharing, the largest occasion within both nuts and sharing . Younger consumers are significantly influenced by flavours when making purchasing decisions and the new KP Flavour Kravers look to drive sales in this demographic.

Across CSN, taste is the number one category driver and the KP Flavour Kravers range has been created to bring deliciously bold new flavours to the Nuts segment. The range capitalises on the growing trend of meaty and spicy flavours to drive interest from consumers and fuel an exciting snacking experience.

702600 KP Flavour Kravers Fiery Carribean Jerk Sauce Peanuts 140g S 1

Nuts represent a huge opportunity for growth as a commodity which is fit for consumption occasions throughout the day and having been made exempt from the incoming HFSS legislation.

Launched this year in 140g sharing packs with an RRP of £2.50, Flavour Kravers is rolling out in all major retailers.

flavour kraverskp snacks

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