Sandea Wholesale Ltd today (June 30) announced the acquisition of Swastik International (UK) Limited, a well-established and respected player in the fast-moving consumer goods (FMCG) sector.
This strategic acquisition marks a significant milestone in Sandea Wholesale’s growth trajectory and strengthens its position as a leading force in the UK’s wholesale and distribution industry.
The unified business will operate under the Sandea Wholesale brand, offering an expanded product portfolio, enhanced logistical capabilities, and a deepened commitment to service excellence and customer satisfaction.
“This acquisition represents an exciting new chapter for both companies,” said Sanjeet Manek, Director at Sandea Wholesale. “Swastik International has built a strong reputation and loyal customer base.
'"We are thrilled to welcome their team into the Sandea family. Together, we are better positioned to meet the evolving needs of our customers and accelerate our growth plans across the UK and beyond.”
The integration process will begin immediately, with both organizations focused on ensuring a seamless transition for customers, partners, and employees. The companies are united in their commitment to maintaining the high standards of quality, reliability, and service that their clients have come to expect.
This acquisition is a strategic step in Sandea Wholesale’s long-term vision to increase market presence and deliver added value through innovation, operational efficiency, and expanded geographic reach.
Noteworthy here is that the spices segment of Swastik's business is not part of this transaction, and Sandea Wholesale Ltd has no involvement in it.
Swastik International Ltd – T/A Exotic Blends will continue to operate the spices segment of the business as usual, with no interruptions to its customers.
Earlier this month, it was reported that Sandea Wholesale is gearing up to launch its first-ever cash and carry outlet, X’press’d Cash & Carry, in Harrow this September.
Speaking to Asian Trader exclusively, Priya Virdi, spokesperson and COO of Sandea Wholesale, shared in detail the various features of X’press’d Cash & Carry and the motive behind the move.
Spanning over 3,500 sq. ft. and located at Waverley Industrial Park, Hailsham Drive, the new depot promises ample parking and convenient access for independent retailers and HORECA businesses in the area.
The move signals Sandea’s transition from a purely delivered wholesale model to a hybrid format, designed to offer greater accessibility and service for convenience retailers.