- Award-winning Algarve premium brew arrives here with a subtle touch of Portuguese sea salt
- Made only from natural ingredients and a and laid-back attitude
- Designed to suit consumer taste for lower ABV, flavour forward options
Premium world beer and cider company, Kingfisher Drinks, has announced the launch of Sagres Sol & Mar, a new twist on the iconic Sagres taste. This new product is available to grocery and convenience retailers from August onwards in retail packs of 6 x 250ml NRBs, with an RRP of £6 per pack.
New Sagres Sol & Mar is light, crisp, and brewed with a subtle touch of sea salt from the Portuguese coast, capturing the spirit of summer in every sip. Fresh and zesty with a subtle salty breeze Sol & Mar delivers a truly refreshing flavour with a clean, savoury edge. The salt brings out its smooth, easy drinking character, which refines and balances the flavours of beer, while the lower 4% ABV makes it ideal for warm-weather occasions, from BBQs and picnics to terraces and beer gardens.
Located on the far Western edge of Portugal’s Algarve, Sagres is a beautiful region full of raw nature and vibrant culture. Encapsulating the Portuguese spirit of tradition and discovery, Sagres Beer is made in its homeland before being exported around the World. Using only natural ingredients, this award-winning, smooth lager embodies all the flavours of its adventurous region. With over two million Brits visiting Portugal every year, Sagres offers them a refreshing reminder of beautiful moments on sunny getaways.
“We know many drinkers nowadays are looking for more lower ABV, flavour forward options with authenticity and craft cues, and new Sagres Sol & Mar delivers on all three," said Andy Sunnucks, Senior Brand Manager at Kingfisher Drinks. "Sol & Mar isn’t just inspired by Portugal, it’s brewed there, and the beer’s flavour, ingredients, and laid-back attitude reflect the lifestyle and taste of the Portuguese coast. It feels like a natural addition to the Sagres range following the main brand’s success as the house beer in Nando’s, and we’re confident the lower ABV will align well with current consumer demands.”