Premium Italian natural mineral sparkling water S.Pellegrino on Monday announced the launch of its new global brand activation, ‘Dinner Dialogues,’ featuring legendary driver Lewis Hamilton.
The new activation will see S.Pellegrino transforming its bottle label into a series of thought provoking questions that spark conversation, connection and shared experiences – encouraging everyone to bring their best selves to the table.
At the heart of the Dinner Dialogues campaign is a memorable dinner that reunites Lewis Hamilton and three of his lifelong friends. The unscripted conversation is prompted by the questions found on S.Pellegrino’s new special edition bottles.
“I've always loved spending time around the table with my friends and family, but with my schedule, it’s not easy to find the time as often as I’d like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special,” said Hamilton. “We reconnected over shared memories and even discovered a few new things about each other along the way. It's a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all priorities.”
Elisa Gregori, Global Chief Growth Officer at Nestlé Waters & Premium Beverages, said: “There is no place more genuine than the table – taking a seat alongside people you love, settling into an amazing meal, and sharing your most authentic selves. That’s S.Pellegrino’s truest brand belief, and I’m thrilled to see it come to life with Lewis Hamilton and his three lifelong friends in 'Dinner Dialogues'.
“Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table.”
S.Pellegrino will also host a series of real life, immersive 'Dinner Dialogue' experiences during this weekend’s Miami Grand Prix. The intimate dining experiences designed to bring people together around the table will take place in a specially crafted beachfront setting before moving on to Silverstone in July.
The brand will continue “bringing its best to the table” across major cultural events and branded experiences throughout the year, including at the Cannes Film Festival and S.Pellegrino’s Young Chef Academy Competition events.
Consumers across global markets will also be able to participate in their own authentic ‘Dinner Dialogues’ experience by purchasing the limited-edition S.Pellegrino bottles. These bottles will be available in key global markets, including the UK, throughout the year.