This August, Rollover is expanding its Hot Food-to-Go range with the launch of its brand-new Chicken Tenders Snack Box. Featuring crispy chicken breast tenders, served with a sweet and spicy hot honey dip, the new addition will help retailers meet the growing demand for convenient, protein-rich options that don’t compromise on flavour.
Chicken now ranks as the second most popular Food-to-Go option, with boneless being the UK’s favourite way to enjoy fried chicken. Meanwhile, the protein snack category has grown by over 50 per cent in the last four years. The new Rollover Chicken Tenders Snack Box brings together the hot honey and high-protein trends, adding a distinctive new option to the Hot Food-to-Go category.
The chicken breast tenders are coated in seasoned breadcrumbs for a golden, crispy crunch, delivering a premium experience for consumers. Paired with an on-trend hot honey dip that blends sweetness with a kick of chilli, paprika and cayenne pepper, the launch delivers a bold, flavour-led eating experience. Tapping into the growing "swicy" flavour trend, the launch answers rising consumer demand for sweet and spicy flavour combinations.
"We know consumers – especially Gen Z and millennials – are increasingly looking for convenient, high-protein snacks that fit around their busy lifestyles without compromising on taste," said Tony Owen, General Manager at Rollover. "That's exactly why we created the new Chicken Tenders Snack Box.