Robinsons has unveiled a rebrand across its popular range including core squash, Fruit & Barley, Benefits and Minis. The brand, worth nearly £200 million in retail sales value, is championing the “real fruit joy” found in every bottle with a new look and feel that modernises the iconic brand.
The rebranded packs, rolling out from this month, sport a simplified design which features bold colours and sliced fruit to re-enforce the real fruit, flavour and refreshment in each bottle. Robinsons is bought by nearly half of all UK households, and the latest investment in the brand is set to create standout and help drive relevance with modern families.
The new packaging will be available on shelf from March and will include the popular range including core squash, Fruit & Barley, Benefits and Minis. The campaign launches in line with Britvic’s Healthier People sustainability strategy as Robinsons continues to deliver great tasting drinks that help people drink more water, with no added sugar.
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