E-liquid producer Riot Labs has launched what it calls a “supercharged” collection of new flavours for 2025.
The launch comes at a crucial moment for the vape sector, with the impending disposables ban on 1 June set to push vapers towards pods and refillable devices to help them continue their quit smoking journey.
Ben Johnson, chief executive and founder of Riot Labs, said flavour availability in the vape sector is a “massive opportunity” to support vapers who use disposables to transition to other products.
The Riot X flavour range has been developed in Riot Labs’ lab and features 12 maximum intensity flavours, which the producer claims will deliver the purest, punchiest hit of flavour on the market.
“Amid increased government regulation on the sector, we must not forget the hundreds of thousands of adult smokers who use vaping, proven to be the most effective quitting tool, as part of their quitting journey,” Johnson commented.
“In a pivotal year, choice of flavour plays a crucial role in smokers turning to vaping to help them kick the habit and it’s the perfect moment to launch Riot X to help consumers who will inevitably need to move to pods or refillables to maintain their quitting efforts.”
According to Riot Labs, its team of expert flavourists has spent years perfecting the blends of each e-liquid, testing thousands of variations to make something truly unique.
Unlike many e-liquids that simply increase sweetness — masking individual notes — Riot X offers maximum intensity with maximum clarity, allowing every layer of the flavour profile to shine through.
“It’s all about balance. Flavours are made up of different molecules, and some fade faster than others. By carefully fine-tuning these elements, we’ve created a multi-layered flavour experience that evolves with every puff. Each vape delivers a bold, true-to-name taste that feels fresh and exciting from start to finish,” Johnson explained.
“This level of flavour precision takes time, dedication, and an obsession with getting it just right—and we wouldn’t have it any other way. We’re incredibly proud of what we’ve created, and we can’t wait for you to try it for yourself.”
In partnership with Riot Labs’ retailer network, a recent poll of 2,000 customers revealed 82 per cent would go back to cigarettes if vape flavours were limited to tobacco and menthol.
In a separate study, looking at the impact of flavoured vapes on smoking cessation, researchers found fruity or sweet flavoured vapes significantly helped reduce smoking amongst adults - with those using flavoured vapes 55 per cent more likely to give up in three months.
Available online and in retailers nationwide, the 12-strong range will include maximum intensity flavours: Blackcurrant & Passionfruit, Cherry Ice, Strawberry & Melon Chew, Sour Pineapple Razz, Blueberry & Peach Fizz, Orange & Raspberry Ice, Blueberry Sour Strawberry, Morello Cherry & Banana, Grape & Strawberry, Cola Ice, Sweet Mint and Dark Fruits.
Nicotine strengths of 5mg, 10mg and 20mg will be available starting from an RRP of £3.99.
