Storck is expanding its Riesen portfolio with the launch of Riesen Salted Peanut, a new limited-edition flavour available across grocery, wholesale and impulse channels from the end of August 2026.
The new 135g sharing bag combines Riesen's signature chewy toffee and rich dark chocolate with salted peanut, tapping into growing shopper appetite for “swalty” – the sweet-and-salty flavour combinations. The launch offers retailers a new flavour that is designed to bring fresh interest to the confectionary aisle and give shoppers something new to try.
The launch builds on the continued success of Riesen, the UK's No.2 toffee and fudge brand. Now worth £5.7 million annually and selling 5.8 million packs each year, the brand continues to outperform the category, delivering +3.8 per cent value growth and unit sales up +2.4 per cent year-on-year. Buyer numbers have also increased 18.7 per cent, demonstrating the brand’s growing shopper appeal.
Riesen Salted Peanut delivers the brand's distinctive combination of rich dark chocolate, chewy toffee and a touch of salted peanut for a perfectly balanced sweet-and-savoury flavour experience. Bringing together three bold flavours in one satisfying bite, the new variant offers shoppers a new twist on the classic Riesen recipe while staying true to the premium quality and indulgent taste the brand is known for.
"Riesen continues to go from strength to strength, attracting more shoppers and outperforming the category, and we're pleased to be building on that momentum with the introduction of our new limited-edition Riesen Salted Peanut flavour,” said Storck UK Marketing Director Rebecca Robert.
Sweet-and-salty flavour combinations continue to resonate strongly with consumers, and Riesen Salted Peanut brings that trend to life in a way that feels distinctive to the brand, combining rich dark chocolate and chewy toffee with a new salted peanut twist.
For retailers, this launch provides an exciting new limited-edition SKU from a trusted and growing brand helping to create fresh interest in the confectionery aisle, encourage trial and drive incremental sales. We're confident it will appeal to existing Riesen fans and to new shoppers looking for something different."
Riesen Salted Peanut will be available across wholesale and impulse channels from 26 August in a 135g sharing bag (12 x 135g case size) with an RRP of £1.50.