Key Summary
- Win a summer’s supply of Robinsons Ready-to-Drink and £1,500 to revamp your store with Carlsberg Britvic*.
- Robinsons Ready to Drink range is looking to brighten up retailers’ stores this summer with an exciting nationwide competition.
- Following launch of “full-on fruity” Orange & Mango flavour, the brand is giving three lucky retailers the chance to get their store ready for the key trading season.
The latest Robinsons Orange & Mango variant brings together the popular taste of orange which already makes up 37 per cent of Robinsons sales with on-trend mango, creating a full-on fruity drink made with real fruit and no added sugar. Designed to bring a more exciting twist for those seeking an alternative to plain water, it joins Raspberry & Apple, our number one product growing 10.5 per cent in value year on year and Blackberry & Blueberry to complete a refreshing line-up.
Running from 7 July, the winners will be able to make the most of the busy on-the-go soft drinks occasion with stock and a cash prize to spend on their store. Warmer weather drives higher soft drink sales in the convenience channel, so there’s no better time for retailers to get ready and make the most of this seasonal sales opportunity. Whether that’s optimising chiller space, ensuring availability of key core brands and new innovations, or events and engagement with local communities.
“The launch of the competition is a way to thank and support our retail partners,” said Ben Parker, VP Sales – Off Trade, Carlsberg Britvic. “With the arrival of our new Robinsons Orange & Mango Ready-to-Drink flavour and the key trading season fast approaching, it’s the perfect time to boost visibility and attract shoppers. Ready-to-Drink formats are a key footfall driver for the channel, offering an instant refreshment hit on warmer days. The Robinsons Ready to Drink range continues to gain momentum, growing ahead of the category and we're focused on helping retailers capitalise on this momentum for their most successful summer yet."
Retailers will be automatically entered into the competition when they visit Carlsberg Britvic’s At Your Convenience website and pre-order the Robinsons Ready to Drink shelf units here - www.atyourconvenience.com/winsummerstock. Robinsons Ready to Drink Orange & Mango is available now across retail channels in 500ml single bottles (Recommended Retail Price £1.79), including Price Mark Packs (Recommended Retail Price £1.15).
*Terms & Conditions (T&Cs) apply
Short T&Cs:
GB (England, Wales and Scotland), 18+ only. Promotional Period 00:01 07/07/25 – 23:59 04/08/25. No Purchase Necessary. Internet Access Required. Visit www.atyourconvenience.com/winsummerstock and pre-order the Robinsons Ready to Drink (RTD) shelf units to be entered into the prize draw. Max 1 entry per person. Prizes: 3x winners will receive 6x cases of Robinsons Ready to Drink (RTD) stock and a £1,500 payment via bank transfer. Retailers who pre-order the Robinsons Ready to Drink (RTD) shelf units will also receive a kit comprising 2x Robinsons SIS units (providing 4x facings) and one free case of Robinsons Orange and Mango PMP 500ml (12 bottles), while stocks last. Max 1 kit per outlet. 300 kits available on a first come first serve basis. NPN. Registration & email required. Visit atyourconvenience.com for Terms and Details. Promoter: Britvic Soft Drinks Limited.