Iceland Foods has partnered with Retail Insight, an AI-powered retail operations platform, to deploy its AI-powered WasteInsight solution as part of the retailer's continued focus on reducing food waste.
WasteInsight identifies the products that need intervention and recommends the optimised markdown that protects margin while still clearing the stock, so teams reduce waste without giving away more margin than they need to.
Rather than relying solely on manual processes or retrospective reporting, WasteInsight analyses multiple operational data points to prioritise products requiring intervention, helping colleagues focus attention where it can have the greatest commercial and environmental impact.
The deployment reflects a broader trend across grocery retail as organisations increasingly look to operationalise the large volumes of data generated across stores. By combining AI with operational expertise, retailers are moving beyond simply reporting on performance towards enabling earlier, more proactive decision-making.
Food waste remains one of the industry's most significant operational and sustainability challenges. Retailers are increasingly recognising that reducing waste is not simply about improving markdown execution, but about ensuring the right decisions are made at the right time using connected, actionable operational data.
WasteInsight is designed to support this approach by identifying opportunities for intervention before products are lost to waste, helping store colleagues balance waste reduction, product availability and commercial performance.
"Retailers have access to more operational data than ever before, but data only creates value when it enables better decisions,” said , Martin Rigby, General Manager of EMEA and APAC for Retail Insight. “The opportunity is to move from reporting what has already happened to identifying where action is needed before waste occurs."