Skip to content
Search
AI Powered
Latest Stories

Eurostar Commodities launches  regenerative flour line

RISE Re:Gen flour

RISE Re:Gen flour

Eurostar Commodities has announced the launch of its highly anticipated line of regenerative flours, RISE Re:Gen, setting a new standard for sustainability and quality in the food industry.

Available from Feb 1, RISE Re:Gen is poised to redefine how the food industry think about sustainable production of British flour.


RISE Re:Gen is farmed in collaboration with The Green Farm Collective (GFC), a group of British farmers dedicated to regenerative principles.

Founded after the farmers met in the competition, 'Soil Farmer of the Year', GFC believes in regenerative agriculture and the benefits of reduced pesticides, increased carbon capture and improved biodiversity, water, air and soil. All farmers work hard to improve the habitats and biodiversity in all areas of their farms and educate people about its importance through visits and talks.

At the heart of RISE Re:Gen is a commitment to regenerative agriculture – a farming practice that restores soil health, enhances biodiversity, and sequesters carbon. Unlike conventional flours, Rise’s regenerative flours are sourced from farms that prioritise environmental stewardship, ensuring every bag contributes to the health of the planet.

Diane Crabtree, Sales Manager, RISE Re:Gen says; “This is a significant launch for the UK food industry. With RISE Re:Gen, we’re not just offering a product; we’re offering a solution. Our flours are designed to meet the needs of environmentally conscious manufacturers who want to make a positive impact without compromising on taste or consistent performance to meet the needs of consumers.”

Angus Gowthorpe, Farmer & Founding Member of the GFC says; “We chose Eurostar Commodities as a distribution partner, due to their expertise in the supply of speciality flours in the UK and Ireland. It was evident from early on that they understood the importance of regenerative farming practices to ensure the longevity of British farming.

"They were keen to work exclusively with Green Farm Collective as we are all British farmers who are passionate about nurturing and improving soil biodiversity and improving water and carbon retention in the soil.

"All of which helps the environment by reducing carbon output, reducing flood & drought risk in crops, and encouraging wildlife. Eurostar have committed to a long-term partnership with GFC, to grow and develop sales channels for regenerative flour, as they believe wholeheartedly that consumers and industry will want to support regenerative farming in the UK for future sustainability.

"With over 30 years of advising and supplying quality flour to the UK’s food manufacturing, wholesale, and retail sectors, Eurostar have the knowledge, expertise, and passion to put regenerative flour into many products on UK dinner plates in the future.”

RISE Re:Gen is available in two variants in fully recyclable multiply paper sacks;

  • Strong White Flour, 16kg - Farmed to The Green Farm Collective standards this high quality Strong White Flour provides structure and flexibility for breads, pizzas and products that demand a good strong flour at its base.
  • ·All Purpose Flour, 16kg - Farmed to The Green Farm Collective standards this All-Purpose Flour is a premium product specially developed for general baking applications with sustainable principles that consumers demand.

RISE Re:Gen is sustainably Sourced and grown using regenerative farming methods that promote soil vitality and combat climate change. It is superior quality and crafted to deliver exceptional results in baking and cooking, with a range of options for every culinary need.

The product provides transparency you can trust with detailed information about its journey on the farms right through to the table. By choosing RISE Re:Gen UK food industry play an active part in supporting a more resilient food system. The production facility has been awardedBRCGS standard double AA accreditation for high quality standards.

RISE Re:Gen is available from Eurostar Commodities on 01484 320 516 or visit www.riseregenflour.co.uk for more information.

More for you

Cox & Co boosts Easter range with Orange variants

Cox & Co boosts Easter range with Orange variants

Single origin dark chocolate brand, Cox & Co, is upping the ante this Easter with the launch of two new Easter products.

Following the success of the launch of its Blood Orange Crunch bar in the autumn, Cox & Co has now created two new Easter products inspired by its newest flavour; a Blood Orange Crunch Egg Bar and a Blood Orange Crunch Easter Egg.

Keep ReadingShow less
Bridget Jones: Mad About The Boy

Bridget Jones: Mad About The Boy

Popworks Bridget Jones: Mad About The Boy collab and on-pack promo

To celebrate the release of Bridget Jones: Mad About The Boy, only in cinemas from 13February, PopWorks is kicking off its first ever* on-pack promotion. It is running from 27 January to 23March across its Sweet & Salty and Sweet BBQ flavour 85g sharing bags. To celebrate the cinema release, the promotion offers shoppers an amazing opportunity to win a luxury getaway; official movie merchandise and gift vouchers, making this an unmissable promotion for Bridget Jones fans.

The partnership taps into a massive fanbase, with 13 per cent (8.9 million) of the UK population identifying as Bridget Jones super fans. As one of the most beloved film franchises, this is the perfect opportunity to enhance PopWorks' brand relevance with shoppers and establish its place as the perfect accompaniment to a big night in.

Keep ReadingShow less
Magnum ice cream Utopia range

Magnum ice cream Utopia range

Magnum debuts marbled ice cream with Utopia range

Magnum ice cream has launched its new Utopia range, featuring two of its most indulgent and premium flavours yet: Magnum Double Cherry and Double Hazelnut. The launch will be supported by an unmissable ATL campaign to amplify the launch from June.

As the market leader for ice cream innovation, the Magnum Utopia range introduces ground-breaking ingredient marbling technology for a truly multisensorial experience, featuring indulgent flavours swirled with multi-layer architecture and sauce. The leading reason for consumers buying ice cream is for an indulgent treat, and this new range delivers a uniquely satisfying and flavourful experience with every bite.

Keep ReadingShow less
Mr Kipling Simnel Slices part of Easter range

Mr Kipling Simnel Slices part of Easter range

Mr Kipling Simnel Slices Easter

Mr Kipling introduces new Simnel Slices as part of its Easter range

The UK’s number one cake brand , Mr Kipling, is launching new limited-edition Simnel Slices just in time for Easter. Expanding the season beyond the classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.

Simnel is the third most popular cake flavour at Easter , growing 7.4 per cent versus 2023. Often found across Easter in larger sharing cakes, the new Mr Kipling slices look to meet the growing demand for this flavour in a smaller convenient format, leveraging Mr Kipling’s number one cake format. Whilst Simnel is highly relevant to the season, there is an untapped opportunity in a smaller slices format. This launch will tap into the demand for seasonally relevant options among shoppers aged 45 and above , with Mr Kipling’s tried and tested credentials. New Simnel slices encapsulate a fluffy and moist sponge with succulent dried fruit, sandwiched with a moist marzipan flavour filling and topped with soft marzipan flavour icing.

Keep ReadingShow less
Doritos Dinamita

Doritos Dinamita

Pepsico

PepsiCo to launch Doritos Dinamita exclusively into convenience market

The spicy snacking trend shows no signs of slowing down, with the flavour segment having grown +8.7 per cent year-on-year.

To support impulse retailers in making the most of this growing opportunity, PepsiCo is launching Doritos Dinamita exclusively into the UK convenience market this February.

Keep ReadingShow less