Reena Patel, owner of Senners newsagents in Ongar, Essex, has been announced as the winner of the Cadbury Creme Egg ‘How Do You Display Yours’ competition.
She has won the grand prize of £1,000 worth of vouchers.
The ‘How Do You Display Yours?’ competition invited retailers to get creative and share their most imaginative and eye-catching Cadbury Creme Egg displays. Any retailer who shared an image of their display via the entry form on SnackDisplay.co.uk – Mondelēz International’s trade-focused advice and information site – was entered into the competition.
In addition to the grand prize of £1,000 worth of vouchers, there were four runner-up prizes ranging from £250 to £500 vouchers as well as 25 x £25 vouchers up for grabs.
The competition mirrored the consumer-facing ‘How Do You Eat Yours?’ campaign and gave retailers the license to get creative and drive excitement in their stores during a key sales period.
Reena Patel said: “Being chosen as the winner of the Cadbury Creme Egg Display competition is incredibly exciting. This display came from the heart and was a real community effort, with members of the local community helping me create it. We love working with our local customers and ensuring that our store is a friendly and welcoming place for everyone. It’s fantastic to see all our hard work recognised by winning Cadbury’s competition. The display performed really well, driving additional sales for our Easter products, as consumers were struck by it as they came in the door.”